About

As a born and bred New Yorker (by way of Brooklyn to be exact), Melissa Rosenfield has always been a connector. Her affinity for the most cutting-edge, unique, and thoughtful cultural experiences and things has led her to a life defined by well-seeded relationships with movers and shakers in a variety of lifestyle verticals, including but not limited to hospitality, fashion, art, music, and food.

Being around trailblazers throughout her life, Melissa naturally decided to forge for herself a new and unknown path. As the world’s one and only “Director of Vibe,” she is a lifestyle innovator, luxury travel expert and social director all rolled into one. She connects brands with the right people, in the right places, at the right times and establishes partnerships that are authentic, and most importantly, alignments that drive business and yield a strong ROI.

From planning programming to handling celebrities and VIPs, Melissa does it all, but most importantly she sets a unique tone and creates a sense of “vibe”. Through her work with major brands such as Stila, Tarina Tarantino, she also offers a deep sense of understanding earned media and PR acumen.

In 2010, Melissa made her role as Director of Vibe official and put the concept into the world by way of her work as a consultant with the Viceroy Hotel Group. In the role, she was responsible for programming, events, and global PR strategies. The move was unprecedented; not only did people not believe her title (or responsibilities) were real, but they couldn’t quite seem to grasp that one influential individual could oversee and curate an entire feeling and sensory experience for guests of a luxury hospitality company. Now, brands such as W and Renaissance have developed similar roles that they agree are pivotal in enhancing their guest experiences and general reputation.

By 2015, Melissa’s consulting role had landed her collaborations with GM, Samsung and 1Hotels putting her on a fast-track to conquering the lifestyle space in both New York, LA and beyond. Later in 2015, she took it one step further and launched IFP Communications, a New York-based agency that focused on creative brand strategy, marketing, and public relations including a speaker series dubbed, “This Vibe Life” to showcase new, interesting and exciting brands. This Vibe Life has evolved into a community for communications professionals, monthly programming, founders panels, and has been part of a larger initiative with IFP that touches on work with Rockefeller Center, Lululemon, Soho House, and Marriott brands.

In her spare time, Melissa is incredibly active – both figuratively and literally. She is an engaged mother of Sidney aka This Vibe Baby, believes No Kid Hungry is a major cause everyone should be paying attention to, and partakes often in workout sessions with Peloton, Y7, and OBE Fitness.

And she believes in the power of doing things with swagger and a smile.